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Market Validation Workshop (Queenstown)

16 April @ 6:00 pm - 8:00 pm

Early stage testing and validation work is the most frequently skipped step in starting a business. No business works if customers don’t exist who will buy your product or service.

Find out how to cost-effectively test your idea and prove there’s real-world customer demand with tricks and techniques learned in the Market Validation Workshop. The two-hour workshop helps you set up a plan for testing your concept on a budget to determine whether or not your business idea has willing, paying customers before you go in 100%.

  • How to survey prospects to get insights free of bias and false-positives
  • Alternative strategies to launching a product or service before you quit your job or invest large sums of cash
  • Testing different variations of your product or service to find best product/market fit

This is a marketing-meets-sales workshop that will use real-world examples to help you think through how to get real, verifiable data that says the market you feel is there, really is!

Registration: Free with advance registration. $25 for late registration. Seats are limited and advance registration is required. Please use the registration form below to book a spot.


A Foundations Programme workshop

This workshop is part of our Foundations Programme for new businesses. We recommend everyone to complete the 4-workshop series, which gives founders a strong framework for evaluating and testing an idea before going ‘all-in.’

  1. Business Model
  2. Run the Numbers
  3. Market Validation
  4. Lean Product

Each workshop is facilitated by an experienced entrepreneur and startup business advisor. It is recommended to take the courses in order, but it is not required. Workshops are offered in Wanaka and Queenstown. Sessions have a limited number of seats to ensure personalised feedback and direction for each participant. Find upcoming Foundations Programme workshops on our event calendar.


This event is fully booked. See below for available upcoming session seats:

Have questions? Please contact us at intheloop@startupqueenstownlakes.com.


16 April
6:00 pm - 8:00 pm
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