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Marketing To China w/ NZTE Market Experts

30 October, 2019 @ 11:00 am - 4:00 pm


NZTE is bringing a group of China Advisors to Queenstown on Wednesday the 30th of October.

If you have an interest in improving business performance in China, or simply finding out more about China regulations, labelling, documentation, digital/social media marketing, and e-commerce, then this could be the perfect opportunity for you to increase your knowledge.

They will also discuss risk management for NZ exporters doing business in China- how to plan to control the risk and minimise the impact when it happens.

The format of the session will start with a panel presentation followed by an opportunity for companies to meet 1:1 with Advisors providing you the opportunity to delve deeper into specific concerns relevant to your situation.

Note: Availability is limited, please consider who you would like to engage and what you would like to discuss with the Advisors prior so you can make the best use of the 1:1 allocated time.

This is a great opportunity to come and hear these Advisors share their insights on both the opportunities and challenges facing businesses in China.

Event Details:

Date: Wednesday 30th October

Time: 11.00 am onwards.

Format: 11.00 am – 12.30 pm Presentations from China Advisors

12.30 pm – 1.30 pm Light lunch

1.30 pm – 4.00 pm Networking and 1:1 meetings with the China Advisors (approx. 30mins each depending on demand)

Location: Queenstown Resort College,

Please RSVP by 15 October and indicate which advisors you would be interested in meeting with 1:1.

Key speaker/advisor background:

Kevin Yao, CEO, Unichem Export: (Expert on Channel Management)
https://www.linkedin.com/in/kevin-yao-8973b6130/?originalSubdomain=nzKevin works to support NZ brands with their China market exploration. He has 8 years of experience in cross-border e-commerce and has worked with most major e-commerce platforms. Kevin was previously a Business Development Manager with Green Cross Health NZ.

Louie Li, MD of Ctomi and NZTE Beachhead Advisor (Expert on cross border e-commerce)

Louie is Managing director and co-founder of CGH (Ctomi Group Holding Ltd), one of New Zealand’s fastest-growing companies. CGH manufactures a range of superior health supplements and skincare products, selling directly to consumers mainly in Asia through multiple e-commerce platforms such as T-mall, JD and Amazon. Louie has a decade of director-level experience in China trade (both online and offline) and helps businesses who are looking to expand their eCommerce presence in China. He firmly believes that the online sales business model in China is becoming a major business model.

Ricky Yang, CEO of KJ BAS (Expert on Regulations, registrations, labeling etc)
[Tam, no LinkedIn presence for this person…

KJ BAS is a consulting company that helps NZ businesses exporting to China. They can be involved at any stage, from product developing, trademark registration to label reviewing, Chinese over sticker production, marketing material translation and other entry related tasks, includes health food and cosmetic registration in China. They can also help with regulatory assessment, ingredient checking, accessibility at Customs and CIQ clearance.

James Shi, Account Director, Banana Works (Expert on social media)

Banana Works is a cross-cultural communication & marketing agency based in Auckland. James has 8 years of China-New Zealand marketing experience, providing cross-cultural solutions for BMW, MPI, Parrs and other New Zealand businesses and organisations. With 5 years China marketing role in Shanghai serving clients including Allianz, Unilever, Michelin, Banyan Tree hotel and Bellamy, he can bring international experience with a deep understanding of cultural nuances.

Mike Arand, NZTE’s Auckland based China Business Development Advisor ( and previous NZ Trade Commissioner in Shanghai)

Terry Di, NZTE’s China Market Manager based in Auckland, will also join us.


30 October, 2019
11:00 am - 4:00 pm
Event Category:


Queenstown Resort College
7 Coronation Dr
Queenstown, 9300 New Zealand